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Google and JCDecaux are teaming up to launch the first programmatic DOOH campaign on the JCDecaux Netherlands network using Google's DV360 platform.

This partnership is facilitated by VIOOH, the leading premium global DOOH SSP, and gives advertisers the ability to integrate digital screens and leverage advanced targeting capabilities and real-time bidding to reach their desired audience.

Programmatic DOOH advertising offers benefits such as real-time ad delivery and the ability to send personalized and relevant messages. This partnership represents a significant advancement in the world of DOOH advertising, enabling brands to tap into the power of programmatic advertising in a highly visible and impactful medium. With the ability to deliver timely and tailored messages, programmatic DOOH advertising provides a powerful tool for advertisers to engage their audience and drive results.

This first campaign was created with the help of TRKKN, Adwise & VIOOH

Robin - Google

“We are pleased to expand the Digital out of Home offering by welcoming the Dutch JCDecaux network to Display & Video 360. With this expansion, agencies, advertisers and users of the Display & Video 360 platform have the opportunity to seamlessly run outdoor advertisements on the JCDecaux network with other digital media channels such as Connected TV, Display, Audio and Native. A special word of thanks goes to TRKKN and Adwise for their valuable collaboration during the test phase. The support, flexibility and input have played a crucial role in building this partnership.”

Pauline – Adwise

“At Adwise, we want to give our customers a decisive lead, which is why we are constantly looking for improvements and innovations. Trying new things and doing tests is an important part of this. We are therefore pleased that we were able to contribute to the start of JCDecaux in DV360.”

Marnix - TRKKN

“Thanks to our close collaboration with Google, JCDecaux and our DV360 customers, we as TRKKN were able to play a connecting role in setting up this first test. Thanks to Adwise's open attitude towards innovations, an advertiser was quickly found to set up the test."

James - JCDecaux

“It was a real pleasure to run this first campaign on the Dutch JCDecaux network with DV360, TRKKN and Adwise.”

“We're delighted to see the first client campaign in this market come to life from our partnership with Google's DV360 platform,” said Gavin Wilson, Global Chief Customer & Revenue Officer at VIOOH. “Including pDOOH within omnichannel campaigns is a key area of interest for the market now. We look forward to seeing even more efficient DOOH campaigns with optimised results from Google's clients across the world,” added Wilson.

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